B2B Platform
An expert pit master,
at your customers' service.
A BBQ assistant embedded in your site — with your colors and your products.
How it works
01
Paste the snippet
A JavaScript tag on your site. Works with any CMS or e-commerce platform.
02
Configure your products
Upload your catalog: names, prices, URLs. The AI starts citing them in its answers.
03
Your customers cook better
Every BBQ question becomes a chance to sell your products.
<iframe src="https://www.pitfire.ai/embed/PARTNER_ID" style="width:100%;border:0" allow="web-share; clipboard-write" id="pitfire"></iframe>
<script src="https://www.pitfire.ai/embed.js"></script>Who Pitfire is for
Pitfire takes the shape
of your business.
It's not a generic widget. It configures around your products, your tone, your colors. Three examples of how it works in the real world.
Equipment brands
Someone who buys a BBQ and doesn't get results is a lost customer.
First-year frustration is what kills brand loyalty. Pitfire configures around your specific products — grills, smokers, accessories — and guides the customer toward the results they expected when they bought. Fewer returns, less churn, more cross-sell on accessories and fuel.
See the demo →Premium butchers
If the brisket doesn't come out right, the customer doesn't blame themselves. They blame whoever sold it to them.
You did the hard work — selection, aging, shipping. Then the customer opens the box and goes to YouTube to figure out how to cook it. From that moment, you're losing the relationship. Pitfire keeps the conversation on your site: given the cut they ordered, it generates a full cook plan with your own advice. Post-sale support becomes a real reason to come back.
See the demo →Rubs, sauces & accessories
"Which rub should I use for brisket?" — the right answer is the one that sells yours.
Your customers aren't short on enthusiasm. They're short on guidance in front of a shelf — physical or digital — with fifty products on it. Pitfire builds the path: given the cut, given the equipment, it suggests the wood-rub-sauce pairing with your specific products and a direct link to buy. Less choice paralysis, higher average cart.
See the demo →Let's talk.
Tell us about your business. I'll reply within 24 hours.